What makes a good backlink strategy?

Earning links from sites that are genuinely relevant, at a pace that looks like nothing happened. That means content worth citing, digital PR, partner and client mentions, and reclaiming links that already point at broken URLs. A content and backlink strategy that starts with buying a package is the one that gets a site penalised. It runs under Webflow SEO.

Do backlinks still matter?

Yes, though less than a decade ago and less than most agencies imply. Links still decide competitive terms, while relevance, intent match and page quality decide everything else. Which lever matters for your site depends on whether you are already close to ranking, which is what SEO Growth Strategy establishes before anyone writes an outreach email.

Is paying for links against the rules?

Buying links for ranking purposes breaks Google's spam policies, and sites do get demoted for it. Sponsored placements are fine when the link carries the right attribute, which most sellers conveniently forget to mention. We do not buy links. What we do instead is publish things worth linking to, and the free resources are exactly that.

How much does content and link work cost?

It runs monthly rather than per piece, because one article changes nothing. The Growth Retainer is $4,500 a month and includes content production, on-page work and the outreach around it. What it does not include is a link quota, since promising a number means buying them. Prices are on the Pricing page.

How long until link building shows results?

Three to six months before movement on anything competitive, and the first thing that moves is usually a page that was already sitting on page two. Anything faster is either an easy term or a paid link about to become a problem. Progress arrives in one monthly report, described on the Webflow Retainer page.

Who actually does the work at Macu Studio?

One person: Arnau Ros scopes, designs, builds and replies to your emails. There is no account manager, no junior bench and nothing outsourced, so the person you brief is the person who ships. Macu Studio is a Webflow Professional Partner and has worked with 50+ founders and teams this way. Read more on the About page.

How much does a Webflow project with Macu cost?

Full design and build projects start at $7,500 and most run two to three months, billed 50% up front and 50% on completion. Ongoing work is a monthly retainer instead of a quote per task, and every plan runs month to month with 30 days notice. Every figure is published on the Pricing page.

Do you also cover design, development and SEO?

Yes, all three, in one pair of hands. Webflow Web Design covers UX, wireframes and design systems, Webflow Development covers builds, CMS and integrations, and Webflow SEO covers on-page work, analytics and growth. Most clients use two of the three, and the six published case studies show how they fit together.

Content & Backlink Strategy

A content and backlink strategy aims to boost a website's visibility and search engine ranking.

Part of Macu Studio's Webflow SEO services. Available as a project or inside Webflow Care. See pricing.

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What it is

What is a content & backlink Strategy?

A content and backlink strategy is a two-pronged approach that aims to boost a website's visibility and search engine ranking. First, by producing valuable, relevant content, we engage and retain your site's visitors, establishing your domain as an authority in its niche. Second, through backlinks, links from other reputable sites to yours, we improve your site's credibility and search engine trust. This strategy entails crafting share-worthy articles, blogs, and resources, then promoting these pieces across platforms to secure quality backlinks, a process that signals to search engines your site's importance and relevance to the subject matter.

50+founders and teams shipped with

2023Webflow Conf award winner

PartnerWebflow Professional Partner

Trusted by

Andy

Benefits

What are the benefits of content & backlink?

Robust content and backlink strategy have multifaceted benefits.

Enhances website's domain authority, boosting search engine ranking and driving organic traffic.

Thoughtful content establishes brand as a thought leader, fostering trust with the audience.

High-quality backlinks from authoritative sites increase visibility and bring in referral traffic.

Dual strategy integral for building a strong, reputable online presence that resonates with search engines and users.

Why Macu

Why choose Macu for content & backlink?

Choosing Macu for your content and backlink services is synonymous with choosing success for your website's growth. Working solo across both the SEO and the writing, I specialize in creating tailored strategies that align with your brand's voice and objectives. By leveraging cutting-edge tools and data analytics, we ensure that each piece of content not only captivates your audience but also complies with the latest SEO practices to maximize visibility. Moreover, our robust network of reputable partners allows us to secure high-quality backlinks that drive authority and traffic to your site. With Macu, you're not just getting a service; you're building a partnership that fosters continuous online success.