What is an interactive prototype?

A clickable version of the site that behaves like the real thing before anything is built: real navigation, real states, real transitions, in a link you can open on your phone. Interactive previews exist so you feel the site rather than judging a flat image of it. They are part of every project under Webflow Web Design.

Why not just review the designs?

Because static designs hide the two things that decide whether a site works: sequence and motion. A page that reads well as an image can feel wrong when you scroll it. One clickable pass catches that early, which is cheaper than catching it after the build described on Webflow Development.

Is it built in Figma or in Webflow?

Figma for the early clickable version, then the real Webflow staging site as soon as components exist, because nothing simulates a browser as well as a browser. The Figma half is described on Figma Design, and the switch usually happens a few weeks in, once the design system settles.

Can I share it with my team for feedback?

That is the point of it being a link. Anyone can open it without an account, comment in place, and see the same version, which stops feedback arriving as screenshots in four different threads. Consolidating that is part of how the six published case studies shipped without endless review loops.

Does this add cost to the project?

No, it is how the work is reviewed rather than an extra deliverable. Projects start at $7,500 and the prototype is part of the design phase, not a line item. What it saves is build-stage rework, which is the expensive kind. Full pricing sits on the Pricing page.

Who actually does the work at Macu Studio?

One person: Arnau Ros scopes, designs, builds and replies to your emails. There is no account manager, no junior bench and nothing outsourced, so the person you brief is the person who ships. Macu Studio is a Webflow Professional Partner and has worked with 50+ founders and teams this way. Read more on the About page.

How much does a Webflow project with Macu cost?

Full design and build projects start at $7,500 and most run two to three months, billed 50% up front and 50% on completion. Ongoing work is a monthly retainer instead of a quote per task, and every plan runs month to month with 30 days notice. Every figure is published on the Pricing page.

Do you also cover design, development and SEO?

Yes, all three, in one pair of hands. Webflow Web Design covers UX, wireframes and design systems, Webflow Development covers builds, CMS and integrations, and Webflow SEO covers on-page work, analytics and growth. Most clients use two of the three, and the six published case studies show how they fit together.

Interactive Previews

Understand how users will interact with the website or application

Part of Macu Studio's Webflow web design services. Available as a project or inside Webflow Care. See pricing.

Get in touch ->

Want interactive previews handled every month rather than once? The Design Partner subscription covers Webflow, Framer and brand design, and existing sites stay current on a retainer. See pricing.

What it is

What is interactive design?

Interactive design is an essential element of user experience that focuses on crafting engaging interfaces with well-thought-out behaviors. It involves understanding how users will interact with the website or application and designing a system that offers intuitive ways to navigate and accomplish tasks. Features like buttons, animations, page transitions, and gestural controls are meticulously developed to ensure that interactions are pleasant, efficient, and rewarding. The ultimate goal of interactive design is to facilitate a dialogue between the user and the digital product, making the experience not just functional but also enjoyable.

50+founders and teams shipped with

2023Webflow Conf award winner

PartnerWebflow Professional Partner

Trusted by

Andy

Benefits

What are the benefits of interactive design?

Interactive design goes beyond formality, offering substantial benefits. Here are a few:

Increased user engagement is a key outcome, thanks to intuitive interfaces that encourage exploration.

Reduces user errors through real-time feedback, leading to higher satisfaction levels.

Well-executed interactive design creates memorable user experiences, fostering repeat visits and loyalty.

Enhances the perceived value of digital products, giving businesses a competitive advantage.

Strengthens brand identity by reinforcing brand message and values through each interaction.

Why Macu

Why choose Macu for interactive design

Choosing Macu for interactive design ensures direct access to one senior designer who is not only adept at the technical aspects of design but also have a deep understanding of user psychology. Our approach is holistic, considering the emotional and behavioral patterns of users to create experiences that are not just visually appealing but also highly functional and user-centric.

Macu's designers specialize in creating interactive elements that are tailored to the needs and expectations of target users.
We prioritize accessibility and inclusivity, ensuring that our designs serve a diverse audience.
By staying abreast of the latest design trends and technology, we guarantee that your product remains at the cutting edge.
Our collaborative process involves stakeholders at every step, aligning the project vision with business objectives.
Macu's commitment to quality and detail translates into digital experiences that consistently exceed user expectations.