What does website localisation actually mean?

Adapting the site for another market rather than swapping the words: currency, date formats, examples, proof from that region, and search terms people there actually type. Webflow localisation is the native feature that makes this possible without a second site, with per-locale URLs and metadata. The SEO side of it runs through Webflow SEO.

Is it different from translation?

Yes, and the difference decides whether it works. Translation converts sentences. Localisation changes what you lead with, because the objection in Germany is not the objection in the US, and the keyword with volume is rarely a direct translation. The keyword research half of that is SEO Growth Strategy work applied per market.

What does Webflow charge for localisation?

It is a paid add-on to your Webflow site plan, priced per locale and billed by Webflow rather than by us, so check their current rate before committing. Our side is the setup, hreflang, per-locale metadata and the design work where translated text runs longer. That build cost sits on the Pricing page.

Will the extra languages hurt my rankings?

Not if hreflang is right, and badly if it is not. Each locale needs to declare itself and point at its alternates, or Google treats near-identical pages as competing. Getting those tags correct is part of the technical work listed under Webflow On-Page SEO, and it is checked before a locale goes live.

Who keeps the translations up to date?

Whoever owns the content, which is why the setup matters more than the first pass. Every new page needs its locale versions or the site drifts out of sync. On a retainer that is handled as part of the monthly work, from $950 a month with change hours included, as described on the Webflow Retainer page.

Who actually does the work at Macu Studio?

One person: Arnau Ros scopes, designs, builds and replies to your emails. There is no account manager, no junior bench and nothing outsourced, so the person you brief is the person who ships. Macu Studio is a Webflow Professional Partner and has worked with 50+ founders and teams this way. Read more on the About page.

How much does a Webflow project with Macu cost?

Full design and build projects start at $7,500 and most run two to three months, billed 50% up front and 50% on completion. Ongoing work is a monthly retainer instead of a quote per task, and every plan runs month to month with 30 days notice. Every figure is published on the Pricing page.

Do you also cover design, development and SEO?

Yes, all three, in one pair of hands. Webflow Web Design covers UX, wireframes and design systems, Webflow Development covers builds, CMS and integrations, and Webflow SEO covers on-page work, analytics and growth. Most clients use two of the three, and the six published case studies show how they fit together.

Webflow Localisation

Localisation entails converting your site into a multi language business

Part of Macu Studio's Webflow SEO services. Available as a project or inside Webflow Care. See pricing.

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What it is

What is Webflow Localization?

Webflow localization is not merely about translating text; it's an in-depth process of adapting your website to the cultural, linguistic, and technical standards of your target market. This includes customizing content for cultural sensitivities, local currencies, date formats, and even visual elements to ensure the message resonates with the intended audience. Webflow offers features like machine-powered translation, CMS and static page localization, localized SEO, asset localization, and automatic visitor routing, among others, to make your website genuinely global.

50+founders and teams shipped with

2023Webflow Conf award winner

PartnerWebflow Professional Partner

Trusted by

Andy

Benefits

Benefits of Webflow Localization

Boost Engagement and Conversions

Localized content is crucial for engaging international audiences effectively. With statistics showing a significant preference for content in one's native language, localizing your website can dramatically enhance trust and increase sales.

Increase Website Traffic

Search engines prioritize content that matches the searcher's language and cultural context, making localized websites more likely to rank higher in search results across different regions. This enhanced visibility can lead to a substantial increase in international traffic.

Build Global Audience Loyalty

Localization acknowledges and respects cultural nuances, fostering a sense of familiarity and trust among global audiences. This can significantly improve brand relevance and customer loyalty.

Enhance User Experience

Adapting your website to different locales can lead to a more intuitive and inclusive user experience, increasing engagement and conversions.

Why Macu

Why Choose macu.studio for Webflow Localization?

macu.studio excels in leveraging Webflow's robust localization features to create seamless, culturally relevant websites for a global audience. Here's why you should choose us:

Expertise I have deep knowledge of Webflow's localization capabilities, ensuring your website caters precisely to your target audience.
Efficiency We utilize Webflow's machine-powered translation and other localization features to quickly and accurately adapt your content for international markets.
Customization Understanding that each business is unique, we offer tailored localization strategies that align with your brand and business goals.
Comprehensive Support From setting up localized SEO to adapting visual content for cultural relevance, we provide end-to-end localization services.