What does brand identity design include?

The parts that make you recognisable in one glance: logo and its variants, type, colour, imagery direction, and the rules for using them. Brand identity design here stops short of a brand book nobody opens, and delivers what a website and a deck actually need. It runs alongside Webflow Web Design.

How much does a brand identity cost?

A specialist branding studio charges upwards of $15,000 for a full programme, which is the right call for a consumer brand. Here it is scoped as part of a website project, so the identity is designed against the pages it has to live on rather than in isolation. Project pricing is on the Pricing page.

What are the pillars people talk about?

Purpose, positioning, personality, visual identity and voice, though the labels vary with whoever is selling the workshop. What matters is that each one produces a decision you can act on. Getting to those decisions starts with the questions in Brand Discovery Questions, which is free and takes about an hour.

Can you refresh an identity instead of replacing it?

Often the better move. Most brands do not need a new logo, they need consistent type, a colour palette that works on screen, and imagery that stops contradicting the copy. A refresh keeps the recognition you have already paid for. Applied consistently it becomes the component library described on System Design.

Do you design brands without building the site?

Rarely, because the identity that survives is the one tested against real pages rather than approved in a slide. When the work is design only, the deliverables and the two to three month timeline shrink accordingly, and we say which parts drop out before you commit. Start the conversation at Contact.

Who actually does the work at Macu Studio?

One person: Arnau Ros scopes, designs, builds and replies to your emails. There is no account manager, no junior bench and nothing outsourced, so the person you brief is the person who ships. Macu Studio is a Webflow Professional Partner and has worked with 50+ founders and teams this way. Read more on the About page.

How much does a Webflow project with Macu cost?

Full design and build projects start at $7,500 and most run two to three months, billed 50% up front and 50% on completion. Ongoing work is a monthly retainer instead of a quote per task, and every plan runs month to month with 30 days notice. Every figure is published on the Pricing page.

Do you also cover design, development and SEO?

Yes, all three, in one pair of hands. Webflow Web Design covers UX, wireframes and design systems, Webflow Development covers builds, CMS and integrations, and Webflow SEO covers on-page work, analytics and growth. Most clients use two of the three, and the six published case studies show how they fit together.

Brand Identity Design

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer.

Part of Macu Studio's Webflow web design services. Available as a project or inside Webflow Care. See pricing.

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Want brand identity design handled every month rather than once? The Design Partner subscription covers Webflow, Framer and brand design, and existing sites stay current on a retainer. See pricing.

What it is

What is Brand Identity Design?

Beyond the visual identity, a brand encompasses core non-visual elements that are essential in defining its essence and value proposition. These elements, though intangible, are vital in forming a relationship with the target audience:

These components must be consistently applied across all mediums to build a strong, cohesive brand identity that resonates with the target market and stands the test of time.

Brand Voice & Tone The distinct personality and tone used in all communications, from advertising copy to social media posts, shape how the audience perceives the brand personality.
Mission Statement This statement encapsulates the company's purpose and positions the brand within the market and society at large.
Values The principles and ethics by which the company operates not only resonate with like-minded consumers but also guide internal decisions and policies.
Brand Promise The expectation the brand creates regarding the experience it provides, reinforcing trust and customer loyalty.
Customer Experience The journey and interactions a customer has with the brand at all touchpoints, significantly influencing brand perception and loyalty.

50+founders and teams shipped with

2023Webflow Conf award winner

PartnerWebflow Professional Partner

Trusted by

Andy

Benefits

What Are the Benefits of Brand Identity?

Recent branding work from Macu Studio

Stand Out in a Crowd

A strong brand identity is like your very own DNA – unique and alluring, helping you stand tall among the cookie-cutter crowd.

Loyal Fan Club

Develop brand loyalty as people consistently have a familiar brand experience across different touch points. Be recognised and loved.

Justify Your Price Tag

When you're not just another face in the marketplace, you're like that gourmet burger joint where folks happily pay a little extra for the experience – not just the beef.

Attract Your Kind of People

Like magnets, a distinctive brand attracts customers who jive with your vibes. You get a tribe that gets you.

Less 'Splainin' To Do

A solid brand does the heavy lifting for you. A well thought through brand identity communicates your awesomeness without you having to say a word.

Navigate the Market With Ease

A defined brand guides your decisions, so you’re not thrown off by every trend or wind of change.

Be easily referable

When you have a powerful brand identity, people are more likely to remember and talk about you. A great brand identity makes your customers become your best marketers.

Why Macu

Why choose Macu for Brand Identity

Expertly Crafted Branding: Every facet of your company's branding is meticulously crafted to align with strategic business goals and resonate deeply with your target audience.

Foundation in Strategy: Our approach starts with a foundational strategy that informs both the visual and non-visual elements of your brand. We delve into market research and analytics to elucidate your unique selling proposition and align it with customer values and expectations.

Powerful Visual Identity: We understand that an appealing visual brand identity is only as powerful as the strategic thinking behind it. Every color palette, typeface, and image is purposefully selected to communicate your brand's story and elevate your position within the marketplace.

At Macu, we are committed to creating a brand identity that drives success by combining expert craftsmanship, strategic thinking, and a visually compelling approach.