How do I set up analytics properly on my site?

Beyond pasting a tag: define the events that mean something for your business, mark the ones that count as conversions, connect Search Console, and get consent handling right so the data is legal and complete. Customised analytics is that configuration work. It ships with every build and is described under Webflow SEO.

Is Google Analytics still free?

GA4 is free at the volumes a marketing site produces, with a paid tier that almost nobody here needs. The real cost is a setup nobody trusts, where numbers disagree and reports get ignored. One properly configured property beats three half-configured tools. What we build on top of it is the monthly scorecard on the Webflow Retainer page.

Which tools do you actually use?

GA4 and Search Console as the base, Google Tag Manager for events and consent, and Amplitude where product behaviour matters more than page views. For attribution, hidden form fields carrying source through to your CRM tell you more than any dashboard. Wiring those services together is the work on Webflow Integrations.

Can you tell which pages bring in revenue?

That is the point of setting it up this way. Once conversions are defined and source is carried through to the CRM, you can see which pages produce enquiries rather than which produce traffic. The two lists are rarely the same. Turning that into a decision about what to cut or rewrite is a Revenue Audit.

What does the setup cost?

It is inside the build, and projects start at $7,500 with tracking configured before launch rather than after someone asks where the leads came from. On an existing site it is retainer work, since events need revisiting whenever the site changes. Both routes are on the Pricing page.

Who actually does the work at Macu Studio?

One person: Arnau Ros scopes, designs, builds and replies to your emails. There is no account manager, no junior bench and nothing outsourced, so the person you brief is the person who ships. Macu Studio is a Webflow Professional Partner and has worked with 50+ founders and teams this way. Read more on the About page.

How much does a Webflow project with Macu cost?

Full design and build projects start at $7,500 and most run two to three months, billed 50% up front and 50% on completion. Ongoing work is a monthly retainer instead of a quote per task, and every plan runs month to month with 30 days notice. Every figure is published on the Pricing page.

Do you also cover design, development and SEO?

Yes, all three, in one pair of hands. Webflow Web Design covers UX, wireframes and design systems, Webflow Development covers builds, CMS and integrations, and Webflow SEO covers on-page work, analytics and growth. Most clients use two of the three, and the six published case studies show how they fit together.

Customised Analytics

Customized analytics tailors data analysis to match a business's unique requirements and goals. By using specialized tools and techniques, organizations extract meaningful insights from vast data sets.

Part of Macu Studio's Webflow SEO services. Available as a project or inside Webflow Care. See pricing.

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What it is

What is a customised analytics?

Customized analytics is a tailored approach to data analysis that aligns with the unique requirements and goals of a business. By leveraging specialized tools and techniques, organizations can sift through vast amounts of data to extract meaningful insights specific to their operational, marketing, or customer service strategies. This personalized form of analytics enables companies to focus on key performance indicators (KPIs) that matter most to their success, providing a deeper understanding of consumer behavior, campaign effectiveness, and overall business performance.

50+founders and teams shipped with

2023Webflow Conf award winner

PartnerWebflow Professional Partner

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Benefits

What are the benefits of customised analytics?

Customized analytics offer a plethora of benefits to companies aiming to gain a competitive edge. By tailoring data analysis, businesses can pinpoint specific KPIs that have the most significant impact on their performance, leading to more precise and effective decision-making. This kind of focus not only enhances operational efficiency but also allows for more personalized customer experiences, driving loyalty and retention. Furthermore, it aids in risk management by identifying and mitigating potential issues before they escalate. In short, customized analytics enables a business to be agile, informed, and proactive in its strategy, directly contributing to increased profitability and sustainable growth.

Why Macu

Why choose Macu for customised analytics?

Choosing Macu for customized analytics means partnering with a provider that prioritizes your business's unique needs. Macu's advanced analytics platform is designed to integrate seamlessly with your existing infrastructure, ensuring minimal disruption and maximized efficiency. With their commitment to cutting-edge technology, Macu helps uncover hidden patterns and predict future trends, empowering you to make data-driven decisions with confidence. Arnau works directly with each client to understand specific challenges and goals, delivering tailored insights that are both actionable and impactful. By choosing Macu, you'll benefit from bespoke reports that are not only easy to understand but also align with your strategic objectives, ensuring that your business stays a step ahead in a data-driven world.