What does performance marketing mean here?

Paid and organic work judged on what it produces rather than on impressions. In practice that means landing pages built to convert, tracking that proves which channel produced a lead, and a monthly read on cost per enquiry. Performance marketing without that measurement layer is just spending. The measurement half is Customised Analytics.

Do you run the ad accounts as well?

No, and that is deliberate. This is the landing page, conversion and measurement side, working alongside whoever buys your media. One person cannot be a senior designer, developer and media buyer, and pretending otherwise is how agencies get thin. Where the work does go deep is design and build, on Webflow Web Design.

How do I know an agency is worth the money?

Ask what they will report and who does the work. Anyone who cannot name the person building your pages is routing them to a contractor. Here it is one senior person, Arnau Ros, on 50+ projects for founders and teams, and every retainer report shows what shipped and what it moved. Background is on About.

What does a conversion experiment look like?

One change at a time on a page with enough traffic to read the result: a different offer, a shorter form, proof moved above the fold. One experiment runs at a time, because two at once tells you nothing. That cadence is part of the Growth Retainer described on the Webflow Retainer page.

How much does this cost monthly?

The Growth Retainer is $4,500 a month and covers new landing pages, one running experiment, SEO execution and a monthly scorecard, with a larger tier for teams with more traffic to work with. It excludes your media spend, which goes straight to the platforms. Every tier is listed on the Pricing page.

Who actually does the work at Macu Studio?

One person: Arnau Ros scopes, designs, builds and replies to your emails. There is no account manager, no junior bench and nothing outsourced, so the person you brief is the person who ships. Macu Studio is a Webflow Professional Partner and has worked with 50+ founders and teams this way. Read more on the About page.

How much does a Webflow project with Macu cost?

Full design and build projects start at $7,500 and most run two to three months, billed 50% up front and 50% on completion. Ongoing work is a monthly retainer instead of a quote per task, and every plan runs month to month with 30 days notice. Every figure is published on the Pricing page.

Do you also cover design, development and SEO?

Yes, all three, in one pair of hands. Webflow Web Design covers UX, wireframes and design systems, Webflow Development covers builds, CMS and integrations, and Webflow SEO covers on-page work, analytics and growth. Most clients use two of the three, and the six published case studies show how they fit together.

Performance marketing

Performance marketing is a term that encompasses online marketing and advertising programs where advertisers pay only when a specific action is completed

Part of Macu Studio's Webflow SEO services. Available as a project or inside Webflow Care. See pricing.

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What it is

What is a performance marketing?

Numerous companies across various industries leverage performance marketing to drive business growth and increase consumer engagement. Notable examples include e-commerce giants like Amazon and eBay, which use pay-per-click (PPC) campaigns and affiliate marketing to boost sales. They attribute a substantial part of their success to performance marketing's measurable results and ability to optimize in real time.

For instance, Amazon's affiliate program has become a robust channel that encourages content creators to drive traffic to their platform, creating a win-win situation for both the company and affiliates. Similarly, travel booking platforms like Expedia have successfully used performance marketing strategies to track customer acquisitions and optimize their advertising spend, yielding higher conversion rates and customer retention.

These efforts have proven their worth, with Amazon reporting a 25% increase in sales through their affiliate program, and Expedia achieving a 30% increase in conversion rates and a 20% increase in customer retention through performance marketing tactics. These figures highlight the effectiveness of performance marketing in driving tangible business outcomes.

50+founders and teams shipped with

2023Webflow Conf award winner

PartnerWebflow Professional Partner

Trusted by

Andy

Benefits

What are the benefits of performance marketing?

Robust content and backlink strategy have multifaceted benefits.

Enhances website's domain authority, boosting search engine ranking and driving organic traffic.

Thoughtful content establishes brand as a thought leader, fostering trust with the audience.

High-quality backlinks from authoritative sites increase visibility and bring in referral traffic.

Dual strategy integral for building a strong, reputable online presence that resonates with search engines and users.

Why Macu

Why choose Macu for performance marketing?

Consequently, when choosing a partner for performance marketing, Macu Studio runs campaigns end to end, from setup to reporting. Our approach combines data-driven strategies with creative marketing solutions, tailored to reflect each client's unique brand and objectives. Macu Studio uses standard analytics tooling to constantly monitor and refine campaigns, ensuring that every marketing dollar is invested wisely. Results are reported monthly, including the experiments that did not work.