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Clicks.so

Taking the beginner friendly SEO tool to the next level with app and marketing website design and development.

100%

100% Sold out within 24 hrs

$1K MRR

Helped the Beta reach $1K MRR within 24hrs

1000+

More than 1000 people on the waitlist after Beta sold out.

Acquired

Clicks.so has since been acquired.
OVERVIEW

Clicks.so makes SEO simple for founders

Clicks.So is no normal SEO tool. It’s simple to see traffic changes and easier to use out the box than other more complex tools. In order to differentiate from other tools, we wanted to make the branding simple and easy while also being trustworthy and authoritative.

Tools & Services Used for This Project
Step 1

Brand Identity

We worked fast to create something a brand identity that was simple, clear and authoritative. The user group that the client was targeting were from his YouTube channel learning about SEO. As a result, the target audience was possibly intimidated by SEO and wanted to have a powerful but fool-proof user interface. We wanted a trustworthy colour palette with an approachable warmth as the accent colour as well as a highly legible font.

Step 2

UI Design

With the brand identity done, we moved on to the UI. With a lot of clarity gathered from the brand identity process. We wanted to create a website that didn’t overwhelm the user with too much so we ensured there was intentional but subtle animations and large, clear product images.

Step 3

Webflow Development

With UI design completed, we moved on to development. Since prototyping was rapid in Figma, it was relatively simple to develop the marketing site. The app development was more complicated however. Combining the power of Wized and Webflow, we developed a killer app for the client that is not only clear and simple for users but the Jaume too.

Conclusion

Results that speak for themselves

With the Beta selling out within the first month, the website has helped Jaume develop a deeper relationship with his YouTube audience. By creating a marketing site and web app that has helped Jaume increase his notoriety in the space, Macu helped him reach the next level of his business. Clicks.so has since been acquired.

Common questions

FAQ's

Who are you?

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What if I don't like the work?

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What makes you different from other subscriptions?

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What does it cost to work with the studio?

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Services delivered

Brand identityWebsite designWebflow developmentWeb app designSEO

Impact

Clicks.so is a beginner-friendly SEO tool aimed at an audience from the founder's YouTube channel who could be intimidated by SEO. Macu built a simple, trustworthy brand identity, a marketing site, and a web app developed with Wized and Webflow. The Beta sold out within 24 hours, reached 1,000 dollars MRR in that time, and gathered a waitlist of more than 1,000 people, deepening the founder's relationship with his audience.

Frequently asked questions

What results did the Clicks.so launch achieve?

The Beta sold out within 24 hours and helped the product reach 1,000 dollars in monthly recurring revenue in that same period. After the Beta sold out, more than 1,000 people joined the waitlist, and the site helped the founder build a deeper relationship with his YouTube audience.

How was the Clicks.so web app built?

The marketing site was straightforward to develop because prototyping in Figma was rapid. The web app was more complex and was built by combining Wized with Webflow, producing an application that stays clear and simple for users while giving the founder the control he needed.

How did Macu approach the branding for an SEO tool?

The target users came from the founder's SEO YouTube channel and could feel intimidated by SEO, so the interface needed to be powerful but fool-proof. Macu chose a trustworthy colour palette with an approachable warm accent and a highly legible font to feel simple, clear and authoritative.

About the author

Arnau Ros is the founder of Macu Studio, a Webflow design and development studio in Barcelona that helps startups scale with website design, development and SEO.